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Let your exhibitions play a big role in your marketing strategy!
Nowadays, companies that invest big bucks displaying at trade shows or exhibitions, don't just want to be seen to be attending - they want to see a return on their investment.
The most obvious way to ensure excellent ROI is to follow up on the sales leads collected during the event - typically in the form of the number of business cards gathered.
Ideally the cards should be divided into hot, medium and long-term prospects. The first two groups should be immediately followed up well at least within a day or two of the event. If you wait longer, these prospects will have forgotten you.
You also have to establish whether the person named on the business card is a genuine prospect or someone whose card you've acquired because they entered the competition to win the free laptop! It's best to use an established criteria to determine whether a prospect is genuine, since you wouldn't want to eliminate genuine prospects.
To test the success of this rapid exhibition follow-up strategy, why not compare your ROI in a year when it was utilised -v- a year when it was not.
Nowadays, companies that invest big bucks displaying at trade shows or exhibitions, don't just want to be seen to be attending - they want to see a return on their investment.
The most obvious way to ensure excellent ROI is to follow up on the sales leads collected during the event - typically in the form of the number of business cards gathered.
Ideally the cards should be divided into hot, medium and long-term prospects. The first two groups should be immediately followed up well at least within a day or two of the event. If you wait longer, these prospects will have forgotten you.
You also have to establish whether the person named on the business card is a genuine prospect or someone whose card you've acquired because they entered the competition to win the free laptop! It's best to use an established criteria to determine whether a prospect is genuine, since you wouldn't want to eliminate genuine prospects.
To test the success of this rapid exhibition follow-up strategy, why not compare your ROI in a year when it was utilised -v- a year when it was not.
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Xpert Business Development
specialist b2b lead generation company
Suite 12, 4 Douglas Street, London SW1P 4PB, UK
020 7821 6758
specialist b2b lead generation company
Suite 12, 4 Douglas Street, London SW1P 4PB, UK
020 7821 6758
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Appointment Setting Solutions | Sales Lead Generation
Appointment Setting Solutions | Sales Lead Generation